American Federation of Teachers

2018 VOTER GUIDE

The challenge at hand

Educate, unite and energize AFT-Michigan members across the state about their endorsed candidates such as Gretchen Whitmer for Governor, Debbie Stabenow for U.S. Senate, and others who will put a stop to attacks on working families and public education in Michigan. Create a compelling voter guide that members would want to open and read. 

the goals achieved

An engaging 11x17 folded, full color piece, the goal of this voter guide was to educate AFT-Michigan members about the candidates who will invest in schools and education and encourage them to vote on Election Day. This mail piece was delivered to 40,000+ members and provided a comprehensive voter guide describing statewide candidates who would support public education.