Zingerman’s Chocolates

PACKAGING DESIGN

I worked with Ari Weinzweig, founder of Zingerman’s (Michigan-based collection of restaurants) and pastry chef Charlie Frank to develop new packaging and elevate the visual identity for the Zzang! chocolate bar. With this particular chocolate, they sought a design that resembled more of a collector's item and had an elegant, expensive look and feel while still fitting in with the rest of their products (which have a more illustrative and playful visual identity). Portraying the story behind the Zingerman’s brand was an important consideration as well. I took this information into account when deciding the form of the box to typographic selections and color combinations. My design won a place in the Stamps Juried Exhibition.